House of UJ · 11M+ views
Samay Raina AI Clip
The main viral build that proved the format could travel.
I build in public
The worlds I built with AI
House of UJ and Snackverse are where I test ideas, build IP, document workflows, and turn AI from tool into actual content.
@houseofuj06AI Films
House of UJ
9K+ followers · 30M+ viewsAI cinematic films, viral experiments, and internet-native storytelling.
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@snackverse.aiAI IP
Snackverse
45K+ followers · 65M+ views in 90 daysCharacter-led AI stories built for retention, emotion, culture, and taste.
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The brain behind the work
The tools are easy now. Direction is rare.
I'm Utkarsh Jindal, an AI Content Strategist and creative operator from India.
For the last 7+ years, I've worked inside content: editing, packaging, scripting, retention, titles, thumbnails, storytelling, and creator growth. I've helped accounts grow from zero to six figures by understanding the invisible reasons people stop scrolling and start watching.
AI gives you speed.
I bring the taste, story, and system that turns speed into attention.
From House of UJ to Snackverse, my work is built on one idea: AI is not the strategy. It is the production engine. Direction is the edge.
The tools got better. The obsession didn't.
What I actually bring
The prompts matter. The models matter. But the edge is knowing what to make, why it should exist, and how to make people care.
Taste before tools.
Story before spectacle.
Systems before one-offs.
150M+Views shipped
45KFollowers in 60 days
20MViews in 14 days
7+Years in content
0→6FCreator growth experience
Visual Playground
Reels that moved
Six experiments from House of UJ and Snackverse. Public proof that AI content works when the idea has a spine.
Work With Me
Start with the system. Go as deep as you need.
Learn the workflow, get the system, or bring me in to help build your AI content engine.
Course · Beginner
The Snackverse Method
For creators who want to make their first viral-style AI reel using free or beginner-friendly tools.
₹1,499₹899Launch discount
- Learn the content logic behind character-led AI reels
- Build concepts, prompts, scenes, and simple production workflows
- Understand what makes AI content feel watchable, not random
- Best for beginners and creators starting with AI content
Best Seller
Most Complete
The Viral AI Content System
My full framework for turning ideas into cinematic AI content, from concept to script to prompt to final reel.
₹7,999₹4,499Launch discount
- Hook, story, and retention frameworks
- Prompting workflows for images and videos
- Character consistency and scene planning
- AI production pipeline from idea to publish-ready asset
- Best for creators, editors, and marketers who want the full system
Brand / Creator Projects
Build with UJ
For brands and creator-led businesses that want UJ's brain, taste, and direction on their next AI content project.
Let's cook
- AI reel concepts and campaign ideas
- Story, script, and narrative direction
- Visual style, prompts, and production pipeline
- Creative direction from idea to final output
- Built for launches, campaigns, experiments, and viral brand moments